A Natural Fit: Social Media and the Contact Center

By on November 8, 2011 in Insights

We all know that Customer Service through social media is a no-brainer. As more and more consumers are reaching out to social media before, during and after they have purchased goods it becomes clear that the Contact Center is becoming a logical home for social media together with the integration into the CRM system. In [...]

Read full story • Comments { 0 }

The perfect match: Social Media and Contact Centers

By on October 31, 2011 in Insights

Many organizations are struggling to integrate social media into their overall business strategy. On the one hand, we are seeing social media being used by different department in different uncoordinated ways. However, they all have one thing in common namely they all want to monitor it. On the other hand , customers have discovered that [...]

Read full story • Comments { 0 }
Managing Crises in Social Media

Managing Crises in Social Media

By on October 28, 2011 in Industry, Insights, Social networking

Today’s workshop provided insights on specific tools to use in a crisis management, how to react and what tactics to implement going forward. First, what is a “crisis” in the online environment? Basically, a crisis needs the “Oh My God” aspect, while soliciting a sense of urgency and threat. Also, after a crisis, there has [...]

Read full story • Comments { 0 }

The power of good!

By on October 24, 2011 in Search and Social Media

If you attend a presentation on social media, you are bound to hear that you need to get started by listening to what is being said about you, your company and your products.  The reality of life is that companies get started with social media but forget all about the monitoring.  So the first challenge [...]

Read full story • Comments { 0 }

Attentio is looking for a Sales Manager

By on August 31, 2011 in Jobs

Identification of new opportunities and new customers. Sales. Team Coordination.

Read full story • Comments are closed

Fosters Beer, Comedy and Cultural Capital

By on April 20, 2011 in General

We worked with Naked Communications (global agency apart of the Photon Group) on a campaign to understand the conversation landscape around beer. This was for their client Fosters. There were multiple conversation areas but one area that stood out was the number of people referencing beer and comedy. Naked did further research and saw that [...]

Read full story • Comments { 0 }

Kenneth Cole and a thought experiment

By on February 8, 2011 in General

If you take the average of twitter, it probably trends slightly to self righteous and leans to “precious”. There are some very sensitive people in social media. I took this into mind when writing about Kenneth Cole’s infamous tweet, suggesting the demonstrations in Cairo were connected to the launch of his spring collection. To me, [...]

Read full story • Comments { 0 }

Attentio acquires 365Research

By on January 20, 2011 in General

It was busy at the end of 2010, closing the year out, but also finalising a deal to acquire 365Research. That deal has just gone through and we are really excited to have their team on board. The founder Colin Sanders is well known to Attentio, he was an early advisor and we have partnered [...]

Read full story • Comments { 2 }

Why listen to social media (again)

By on December 7, 2010 in General

I was talking to Amaia today (@amaialm) on why companies really listen to social media? This started as a discussion on wikileaks and how that may be the same phemonenon that companies are getting used to, i.e. what you thought you had control of is now no longer really controlled. Leaks have always happened but [...]

Read full story • Comments { 0 }

The different perceptions around fashion brands in Social Media

By on November 12, 2010 in Advertising in Social Media, Fashion, Industry, Search and Social Media

The communication around the fashion market is one of the most active around the Social Media and Online News. It generates lots of buzz and we have seen that consumers themselves have become prescribers and creators of trends, so the conventional advertising is no longer the most influential communication in this sector. What kind of [...]

Read full story • Comments { 0 }