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Archive for December, 2005
The Onion
http://www.theonion.com/content/node/43456
I saw this article first from WOMMA… They are part happy that buzz marketing is now a target of satire “we’ve made it” but also that satire can map closely with some genuine impressions of this new industry… What the hey, it made me read the article and reminded me that I should read the Onion more often. (www.Europeanonion.com is also pretty good.)
Impact of blogs
Trust “MEdia” – How Real People Are Finally Being Heard
This article identifies in great length the impact of blogs, the incredible growth of the phenomenon and some tips for companies to understand how to work with this media. I still believe that blogging is in some sense hyped, what is really interesting is that so many people can get online, post their thoughts and get involved in online communities. Blogging is one way of doing this but new ways will arise, which is cool so long as people just keep writing…
s.
First published on www.simonmcdermott.com
Trendwatching
I was looking through Trendwatching.com newsletter and their newest neoligism is “virtual anthropology”. This is where you can understand people and their passions by looking at what they post online. Look inside someone’s fridge at flickr.com, investigate the contents of a hand bag, read a blog, watch their videos etc…. This is all fun and reiterates the point that there is a tsumami of content out there for people and companies to look at and explore.
Another trend spotting site recommended by Reiner and team is http://www.influxinsights.com/. New fashion and quirk includes customised airbus for those with €300M in their pocket and a need for a private plane…, a stackable hard drive shaped like lego blocks and the expanding offline record store that shuns easy online purchase for top class customer experience and legendary staff knowledge…
There is a warning that companies shouldn’t be “evil” and abuse trust of posting public. At least they are not precious about this, if you blog or post your pictures you expect that people will look at this and even seek you out. I suppose the warning here is not to inundate bloggers with stupid product offerings, spam or violate privacy…
Attentio stays away from such evil antics :)
Simon McDermott, Sales & Marketing Director
First published on www.simonmcdermott.com