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Archive for June, 2006
Two articles on power of social media
A recent article in the Financial Times “Word of mouth is now the talk of the town”, (Monday June 19th)quotes a study by an analytics firm showing that 76% of people talk about at least one brand a day in the conversations in blogs that they tracked. The article mentions that myspace and other social networks are driving the growth in social media. The article also says that marketers are looking for more insights and feedback from these conversations.
In a blog posting by Eric Kintz, who is VP of Global Marketing and Strategy for HP, he mentions the growth of the French blogosphere, now estimated to be over 7 million blogs. The growth in blogs is mainly driven by youngsters and platforms like skyblog are heavily represented by younger demographics. “Skyblog now hosts close to 5 million blogs, mostly by teen listeners. It includes close to 245 million posts and 415 million comments.”
Simple conclusions to draw, the social media is expanding rapidly and in Europe the examples are becoming more obvious, with platforms like myspace, skyblog (youth focussed) taking big pieces of the market. Secondly people write about brands in blogs and insights for marketers are there to understand the impact of word-of-mouth (buzz) in a new fast growing, youth laden media…
Presentation at Online Communicators conference
We presented at the IAOC event in Brussels today and we explained what buzz meant to business and put this in context of the growth in social media and the business applications that make most sense i.e. marketing ROI, Product launch support etc. The questions from the audience of communicators (business and academic) focussed a lot on who is buying the services and major interest in how the technology works. The answer to the first question is mainly in industries where buzz is a major factor (Emanuel Rosen has good site on this) and secondly the technology is search derived combined with analytics. If anyone would like a copy of the paper we did for the event please email info@attentio.com and we will send it on.
Kudos to Philippe Borremans et al for putting the event together, it was really interesting to be with this group and share ideas on social media and where communications people fit in all of this…