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Attentio is sponsoring a panel at the Blogging4Business event in London on the 4th of April. What the organisers say: “Social media has given a megaphone to the masses. But where do companies fit in? Is it wise to engage a movement that is evolving so rapdily? Is there any return on investment for producing a corporate blog or podcast? Is it safer and smarter to keep social media strategies behind the firewall? And what about advertising in the baffling maze of social sites where tomorrow’s consumers and opinion-makers flock? Blogging4Business 2007 will have all these answers and more.”
We are lucky to have Heather Hopkins from Hitwise, Kris Hoet from MSN and Scott Thomson from Starcom as panelists. We do a quick presentation on the space and then it is turned over to Q&A with the audience. There was a good buzz around this last year, so I am looking forward to it this year, more information is available here, there are still some tickets left.Â
Our Session: Next Generation Market Research – How Companies are Listening and Learning from Social Conversation
“Blog monitoring, blog auditing and brand social research are some of the real buzzwords that get companies excited. From PR to marketing to advertising to consumer brands, research directors and company executives are embracing the ability to listen to the global conversation and learn what real people are saying about goods and services without the need for focus groups or artificial surveys. Whether you need to know how your company is perceived or how your competitors’s new brand fared during that expensive US launch, next generation market research is the social tool every company can benefit from”
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