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All professional bloggers know that there is money to be made in creating controversial content that people flock to read. But what about forums? Attentio just finished up a project in which it tracked a few popular posters (with their consent, of course–this is Europe). These posters initiated discussions, wove in and out of threads, and increased the traffic to some of their favourite links.
If athletes earn commission on the number of times they showcase a Brand name or product, why not let expert consumers introduce or promote a purchase? Rather than hiring the all-to-obvious fake poster to “create Buzz”, find a poster that attracts Buzz. These posters are legion, and each has his or her own niche of expertise and attendent acolytes and followers.
Approach her, the way one might a popular blogger, and discuss product samples. These posters are professionals about their topics. They can assess a product objectively, and most have already built a reputation online doing just that. Merchandisers or marketers need only supply the access and incentive for the popular poster to explore and evaluate their product.
Blunt celebrity endorsements are on their way out, according to market experts. Ads are dividing between the subtle suggestion and the frank discussion. Forums are famous millions of frank discussions dissecting everything from eye liner to the rims on Audi models. Pick a winning poster and the next market-moving discussion could involve your product.
Posted in Advertising in Social Media, General |
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[...] , Filed under: Forums | Tags: Blogging, Forums, new media campaigns, product reviews This post over on Attentio raises a subject close to my heart, online forums are fantastic pre-exsiting [...]
Pingback by Finding a forum for your product « Grapevine Consulting — February 21, 2008 @ 7:44 pm