- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- December 2005
- November 2005
- October 2005
I’ve been doing some demos with the software recently, and I’ve come up with a general pitch that seems to appeal to our clients. I want to post it here, hoping for feedback on my powers of communication.
Attentio is a personalised (or rather, industrialised and/or corporate) media manager. Acting as a filing system of all online content, Attentio organises and stores information as it is created in the Internet. It’s one stop-shopping for all the information that you need, organised by source, subject, language, country, etc.
For example, Attentio’s tools note that MySpace is outstripping Facebook in overall popularity in forums and blogs, but Facebook users are more well-rounded than MySpace users. People that talk about Facebook also talk about books, movies, and Facebook’s notorious privacy policy. MySpace posters tend to be less finicky about their privacy policies and more excited about music and cds.
LinkedIn professionals, who prioritise privacy, are increasingly visible in the Spanish and French language blogosphere. LinkedIn’s Facebook tool is also picking up in popularity as the first Facebook generation graduates from socialising to networking. All this Attentio presents in lovely graphs that allow you to clickthrough to access the content that’s been filed for you.
There’s a joke that says the difference between business and economics is that business treats money as finite. The more money one person has, the less others are able to obtain. Economists know money is man-made, just like markets.
Man-made markets are why social networks are online media superstars these days. MySpace, Facebook, LinkedIn and the like have bottled up beaucoups de potential markets. Individuals involved in the networks connect over common interests. These wants and desires are all bottled up online, waiting for some entrepreneurial genie to grant the multitude its mass of group wishes.
The information in these networks is posted for free. The trick, as in any business, is managing the information. Monitoring and measuring the trends and receiving up to date details about what the people in the networks are discussing and why. Market researchers can waste hours every day searching for every article that mentions their markets or potential markets. Or they can use Attentio software.
Where there is consumer will, there is a consumer market. And the success of any market lies in identifying the consumers, letting them know that they constitute a market, and organising their demands to meet your supply. Or is it the other way round?
Either way, this is stuff any economist or business person needs to know.
Posted in Advertising in Social Media, General, Social networking |
1 Comment »
RSS feed for comments on this post. TrackBack URL
[...] Original post by Attentio Blog [...]
Pingback by Books and Magazines Blog » Archive » Pitch my market — May 22, 2008 @ 5:04 pm