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Here’s a great story about the transport company DHL in relation to a Swedish artist (Erik Nordenenkar) claiming to have done the world’s largest drawing by putting a GPS tracker in a suitcase that DHL had to transport all over the world. In the end, the story about the DHL trip turned out to be fake. A giant YouTube viral stunt by the artist, but not necessary good publicity for DHL.
A blogger (Dan Calladine) has illustrated the story using Attentio’s Trendpedia blog search engine to show that DHL’s buzz is going “viral†all over the world right now. The blog posting is a nice example of how social media monitoring can be used by consumers as well as businesses to track buzz around certain events. Read Dan’s blog posting to get the rest of the story. This blog post illustrates the artist’s DHL viral stunt using Trendpedia. It includes the artist’s original YouTube video. Here is DHL’s buzz around the story as reported on Trendpedia. See the full drawing on Wired.
Posted in Blog Tracking, Marketing ROI, Web 2.0 | Tags: artist, buzz, DHL, drawing, trend, Trendpedia
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