Archive for October, 2008

New features: Blog ‘influence’ ranking

Following the main version 3.0 announcement yesterday we’d now like to spend the rest of the week giving a bit more info on the other new dashboard features.

The blog ‘influence’ ranking is the second most exciting feature and almost as important in adding value for marketers as the Brand Maps. This has been added to the dashboard in response to huge industry demand to provide some sort of measurement to blogs in the way ABCs are used for traditional media.

What do we mean by ‘influence’?

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New features: Attentio ‘Brand Maps’

This week we’re announcing version 3.0 of the dashboard and every day we’ll post here a little more detail about what the new features do.

The feature we’re most excited about is the new Attentio ‘Brand Maps’ which we believe has the potential to disrupt the Market Research industry. How so? Well first let’s start with:

What is it?

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Drumroll please…Attentio v3.0 is launched

After months of hard work from the R&D team and fantastic feedback from our clients we’re very excited to finally start talking about version 3.0 of our dashboard.

Techcrunch FRbroke the news this morning and we’re now talking to a host of enthusiastic press, bloggers and potential customers who want to learn more about the new product.

We’ve mainly focussed the news on our revolutionary new ‘Brand Maps’ feature but the next gen Attentio Brand Dashboardâ„¢ will have a host of goodies we think answer some of the major demands of marketers, particularly those working in the digital sector.

We’ll do a post every day this week breaking down some of the new features in detail but for now here’s a quick summary:

• Breakthrough ‘Brand Mapping’ technology
• An automated blog ‘influence’ ranking
• Easy project set-up wizard
• Significant increase in sources including new sources like Twitter
• Live Search capability to create charts on-the-fly
• More country classification of sources enabling greater regional breakdown of results

Thanks for all the support we’ve had over the years and if anyone wants to get further information or arrange a demonstration drop us a line at attentiocontact@attentio.com

Attentio Brand Maps

I am sitting here jet lagged in my hotel in New York. Darika tells me that she has communicated our new Attentio Brand Map feature to a great group of bloggers and press.

We are excited about this. It enables marketers immediately to get a pulse of what people are saying about their brands AND how this changes over time. What would you prefer to see? A 50 page analyst report or a tool where with a click of a button you see your brand and themes as they are discussed in blogs, forums in a lovely dashboard with drill down to articles…

Big kudos to Frizo and Per and team for putting this out there. I look forward to getting feedback over the next weeks/months on where this is being used. We will be releasing new features around this platform starting next week. For now there is some nice pictures here. If you would like a demo drop me a comment or email attentiocontact@attentio.com

The Revenge of the I

The Revenge of the I, an upcoming marketers’ conference this 17th October, will explore the online tools that consumers are using to make an impact on the markets that concern them.
That event is a sign of our times — the online tools that were once the creation and purview of brilliant computer nerds have been taken over by the users. Users in many cases ‘own’ the tools, in the sense that they create the content. Without users social media platforms do not exist – they lose purpose.

Consumers are using blogs, forums, microblogging (such as Twitter, Jaiku, Spoink, etc.), YouTube, social networks and search tools. The next generation of consumers will use these tools more and more. Which companies can afford to ignore that fact?
A couple of years ago, nobody considered viral marketing, Twitter campaigns, seeding programs or even having a corporate blog on the website. The situation is analogous with the early ‘90s when very few companies had company websites. Now it’s hard to imagine the world without them. The variety of social media tools to be discovered and incorporated into marketing campaigns is impressive.

However, it’s one thing to be familiar with tools and strategies; it’s an entirely different concept to use them to measure the results. If the impact of a campaign, isn’t measured, it is impossible to truly manage it.
The Revenge of the I puts a strong emphasis on the practical use of social media tools. Lots of business cases will be presented, especially case studies from early adopters – all those who went viral, measured it and are ready to share the results.

Attentio is speaking at this conference. Together with our client, advertising agency Boondoggle, we will talk about online conversations: how to listen and how to act. Our case study will be a conversational marketing campaign for Lexus.

Marketers should be aware of how social media tools are being used, by whom, and for what purposes. Whether used for killing time or for the beginning of an information insurrection, online tools have moved beyond the control of their developers and into the hands of the probing masses, the investigative individuals; into the hands of you and I.

More about the congress on the site of organizer BDMA:
http://www.bdma.be/index.php

You can still REGISTER for the Congress