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The Revenge of the I, an upcoming marketers’ conference this 17th October, will explore the online tools that consumers are using to make an impact on the markets that concern them.
That event is a sign of our times — the online tools that were once the creation and purview of brilliant computer nerds have been taken over by the users. Users in many cases ‘own’ the tools, in the sense that they create the content. Without users social media platforms do not exist – they lose purpose.
Consumers are using blogs, forums, microblogging (such as Twitter, Jaiku, Spoink, etc.), YouTube, social networks and search tools. The next generation of consumers will use these tools more and more. Which companies can afford to ignore that fact?
A couple of years ago, nobody considered viral marketing, Twitter campaigns, seeding programs or even having a corporate blog on the website. The situation is analogous with the early ‘90s when very few companies had company websites. Now it’s hard to imagine the world without them. The variety of social media tools to be discovered and incorporated into marketing campaigns is impressive.
However, it’s one thing to be familiar with tools and strategies; it’s an entirely different concept to use them to measure the results. If the impact of a campaign, isn’t measured, it is impossible to truly manage it.
The Revenge of the I puts a strong emphasis on the practical use of social media tools. Lots of business cases will be presented, especially case studies from early adopters – all those who went viral, measured it and are ready to share the results.
Attentio is speaking at this conference. Together with our client, advertising agency Boondoggle, we will talk about online conversations: how to listen and how to act. Our case study will be a conversational marketing campaign for Lexus.
Marketers should be aware of how social media tools are being used, by whom, and for what purposes. Whether used for killing time or for the beginning of an information insurrection, online tools have moved beyond the control of their developers and into the hands of the probing masses, the investigative individuals; into the hands of you and I.
More about the congress on the site of organizer BDMA:
http://www.bdma.be/index.php
You can still REGISTER for the Congress
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