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Attentio released last week the latest improvements and additions to our Dashboard:
New features:
Centric Brand maps: now, using the brand positioning maps (MDS) users can also centre the brand or topic of their choice to see how other brand and topics relate to that one brand. The already available brand positioning maps display the relations of all brands and topics tracked, with the new brand map type these relations can be discovered referring to one brand in focus.
Email alerts 2.0: new type of email alert that allows Dashboard users to set up email notification for influential articles on a particular entity (brand) or topic. For example: users can request to be notified by email when a top influencer writes about your Brand AND Quality.
Event Detection with tag clouds: event detection is a feature that detects topics or events automatically. Now it’s also available in the form of tag clouds that allow users to quickly visualize the larger events (bigger font size) and drill down to the articles by clicking on the events. The darker the colour of the detected event the more recent it is; older events have lighter colours.
New data sources:
Twitter: users can add Twitter to their projects, and get an idea of how much their brand is mentioned within Twitter. Twitter works as blog or news source with all its functionalities – topic drill down, sentiment analysis, region classification and event detection. Also Brand Maps are generated for Twitter.
Daily Motion: an important European video site, comparable to YouTube. Daily Motion is especially important in French speaking countries. It can be selected to track brand visibility in viral videos.
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Loving the twitter search. Is this a first?
Comment by Emmet Kelly — May 14, 2009 @ 5:39 pm