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Archive for September, 2009
Drug online buzz – Asthma
Many of our client projects are with pharmaceutical companies.
It stands to reason, as it is an industry that generates copious discussion online in blogs, forums and twitter. In fact many will say the emergence of social media has “democratised” medicine and medical information. Say, 20 years ago, you were sick, you had a few options to get information except from the doctor (of course an eminently qualified source), but now you are armed with more tools to talk to the doctor and discuss your therapy, this is empowering.
You’d reckon though, that medicine chat is pretty “dry”, people don’t talk about the drugs except how they can or cannot make you better. Not so, many times we come across “brand love” for medicine (I will not write “drug love”, oops there I have). Other times we see “brand envy”.
In this case monitoring for asthma drugs on twitter a certain twitter.com/swankyfancy says “Advair is the sexiest asthma medicine”. Why? I don’t know. But still she takes the time to write it. Warmly glowing I looked at some more of the buzz, and a certain twitter.com/_3mmanuel_ says “Uninsured so I blow nebulizer mist at the Advair commercials”.
These are snippets at the heart of online discussions, but they are building blocks for understanding what people think right now about these therapies and their access to these products. On one day, brand love and brand envy sit side by side…
P.S. Asthma drugs measured for twitter buzz (monthly cumulative) Advair is on the rise, Singulair on the decrease.
Twestival
This is a quick note to say that Attentio will be sponsoring Twestival again. But it is also a chance to say get cracking and buy your tickets! There is more information at http://twestival.be/. All money raised will go to charity, you can even vote for the one you believe in.
Basically you have a big bunch of social media types getting together with some great music and a bar. Perhaps a delicious irony that the best part of online social media is when you get to meet face to face. See you there!