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Thanks to my colleague Denisa, I got an invite to talk at the European Parliament last week to a group of young journalists. The program was developed by The European Youth Press, an umbrella organisation with the involvement of 48,000 young journalists, they had a slightly smaller group of 40 journalists availing of the 3 days of workshops and presentations.
I was at a New Media workshop and spoke about how social media provides opportunities for the more entrepreneurial journalist. One doesn’t have to look too far to see how Techcrunch, Mashable and others have built up strong audiences and successful businesses by finding a niche, producing great content and monetising their brand through events, speaking opportunities, awards etc.
As we know most offline press is in decline. There are a few examples of companies increasing circulation but these are few and often free press. We all see that online is emerging to take some of that market but is not replacing the losses. On one hand Murdoch sees a world where people will pay for the news content (he has shelved some free offerings), while others see that free is the only way and business models are driven by advertising and events that come from the online profile of the site. These are interesting times, truth has a cost and someone has to cover that cost.
There was one slide with a nice Attentio graph. It was there on the basis that new media often provides a platform for online conversations that are analysable and available for anyone to get involved. This also offers a keen eyed journalist a possibility to spot trends or prove a trend by showing how the buzz emerged and grew.
We finished off with a round table discussion on how the European Parliament will use social media in the future and the general feeling was they can be more engaged but the main difficulty will be speaking as “one voice” to the conversations. Perhaps the conclusion is MEPs can connect with social media, some information can be pushed by social media but as an institution it may have to refrain from actual conversations?
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